Exact matches only
Search in title
Search in content
Search in posts
Search in pages

The Android Monopoly and how to harness it

From an underdog to ubiquitous manufacturer support, the Android platform has come a long way since its introduction in 2008. Almost every single device vendor (except for Apple and Nokia) has launched Android devices, while Sony Ericsson and Motorola are betting their margins and future on it. The phenomenal rally behind Android is – in a nutshell – due to 4 factors: the operator demand for a cheaper iPhone, the burgeoning Android developer community, Android’s market readiness (3 months to launch a new handset) and the ability to differentiate on top of the platform.

A monopolist on the rise? – Year after year, Android keeps on surprising industry pundits. Google’s software platform saw 100% quarter-on-quarter increase in the first 3 quarters of 2010. The last quarter of 2010 saw Android go chest-to-chest with Nokia in terms of smartphone shipments, in what CEO Stephen Elop called ‘unbelievable’. With such meteoric rise, analysts are beginning to talk about a potential Android monopoly in the future market of smartphones, contested only by the Nokia-backed Windows Phone.

The Google commoditization endgame – Is Google the biggest benefactor the industry has seen? Not by a long way.

Google runs a hugely successful advertising business and needs to bring as many eyeballs as it can onto its ad network. To this end, Google’s agenda is to commoditise handsets by forcing smartphone prices down (see our analysis on the $100 Android phone) and having its ad network deployed on the broadest possible number of smartphones (via closed apps like GMaps and Gmail).

Moreover, Google’s agenda is to commoditise mobile networks by flattening the mobile termination barriers and removing volume-based price plans that telcos have traditionally built. At a 10,000 ft level, Google’s strategy is based on deceptively simple microeconomics principle; to drive up the value of its core business (ad network) it needs to commoditise the complements (devices, networks and browsers). Continue reading….

Exact matches only
Search in title
Search in content
Search in posts
Search in pages
Digital Ocean SSD VPS Cloud Server droplets

Digital Ocean is a VPS/Cloud hosting provider. For just $5 per month, you can get yourself a Cloud server with 512 MB of RAM, 20 GB super-fast SSD, free snapshots, plus backups for a minimal fee. All via a simple graphical interface.

And by signing up with this referral link, you can help support this website.

If you are reading this, your ad could also be occupying this space. Contact us to make it happen.

If commenting on this article is closed, please post your comments at forum.linuxbsdos.com.

2 Comments

  1. good side says:

    dzięki takie wyłączaniu reklam na stronach doczekam sie tego ze będą płatne strony np smsem gdyż właścicielom stron nie będzie sie opłacało robić stronek bo jak każdy będzie blokował reklamy właściciele stron nie beda nic zarabiać. Ludzie zrozumcie to ze dlatego macie za darmo dostęp do stron bo sa na nich reklamy i to włsni na reklamach zarabiają ci którzy maja strony !!!

Leave a Comment