To make BitTorrent appeal to an even wider audience, uTorrent parent company BitTorrent Inc. has released a brand new BitTorrent client today. Codenamed Chrysalis, the new piece of software is aimed at novice BitTorrent users who are generally overwhelmed by the traditional interface of uTorrent and the mainline client. In the months to come Chrysalis will replace BitTorrent’s mainline client.
Over the years BitTorrent Inc. has acquired a dominant position with their two BitTorrent applications, uTorrent and the Mainline client. The two clients have over 100 million active users a month and this number continues to increase.
There is no doubt that BitTorrent’s user base is impressive, but there is still a lot of untapped potential. Both uTorrent and BitTorrent’s mainline client have a relatively large bounce rate. That is, a large number of new users try the software a few times, but don’t become regular users.
“During 2010 less than a third of new client downloads resulted in a new monthly active user,” BitTorrent’s Simon Morris told TorrentFreak. “Plenty of people download and install the client, but can’t figure out how to use it, and then uninstall it very quickly,” he added. Continue reading…
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